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Presentation suggests intimate relationship between Postmedia and oil industry

"Canadian Association of Petroleum Producers Postmedia 2013 Energy Channel Sponsorship": this was the title of a Prezi presentation. The presentation came to light on twitter today, on the same day that Postmedia downsized its parliamentary bureau in Ottawa and laid off prominent environmental journalist Mike De Souza as well as political reporters Andrea Hill and Tobi Cohen.

According to the Postmedia presentation, newspapers would work in partnership with CAPP to put the spotlight on Canada's oil industry.

"What really drives Canada's economic engine? Energy, of course," the presentation says. "While Albertans may be acutely aware of this fact, the rest of the country often fails to grasp the fundamental role the energy sector plays in building and sustaining economic prosperity. Postmedia and CAPP will bring energy to the forefront of our national conversation."

With images of pipelines in the background, the presentation went on to explain how it would link Postmedia's sponsored energy content with CAPP's "thought leadership" and stimulate conversations on social media. 

The ad proposal suggested "topics to be directed by CAPP and written by Postmedia," with 12 single page "Joint Ventures" in the National Post, as well as 12 major newspapers including the Vancouver Sun, Calgary Herald and The Times Colonist. 

"CAPP believes industry has an obligation to inform Canadians about energy issues," CAPP spokesperson Geraldine Anderson said. She emphasized that the association does not not influence the editorial content of Postmedia papers. When asked how much a partnership of this kind would cost, CAPP would not disclose the amount but said it was 100 per cent paid for by members.

See the full presentation:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Comments

An equally good video...

An equally good video on the CAPP and Postmedia partnership can be found here: http://vimeo.com/80621613

Unbelievable.  And then Janet Annesley says on twitter that it's basically just an ad campaign.

 

 

De Souza

Serious allegation.

Obviously by people who don't know how pitches are made to advertisers for sponsored pages and sections.

Now, more than ever, as old media is under siege they have to pitch to potential advertisers.

Why was DeSouza let go? Well, Postmedia closed their Ottawa office. Others were let go, too. Others still moved over to the Ottawa Citizen. And the Ottawa Citizen offered buy-outs. So if enough take buy-outs DeSouza might even find himself re-hired.

But it's tough in journalism today and big salaries are especially vulnerable. As are the last hired. DeSouza wrote about energy and did a good job. Let's hope he is picked up by the Citizen. But implying that his energy orr environment writing is why he was let go is ridiculous. Postmedia lost millions last year and is cutting all kinds of expenses and salaries, as is the Sun group, the Globe and Mail and the National Post.

 

 

 

What, me worry?

This is a recycled article from The Onion, right? 

I mean, this couldn't possibly be real - really? How is it possible that this can be done outside of Russia? May Postmedia, never, ever, point a finger at what's going on in Russia right now, with indignation. I'm still hoping that this is a farce article, because it's the most disgusting thing I've seen as a Canadian (short of, maybe, that old woman who didn't want to give up the rights to the Hockey Night In Canada theme song for a price that would allow us all to continue to enjoy it.).

Wow. If American didn't want to back-tax me into the Stone Age for being born there, I might consider moving back.

 

Careful

The Vancouver Observer also sells "Sponsored Stories" to whoever is willing to pay for them.

You guys ought to stop this practice or risk looking like complete hypocrites. 

Sponsored content

Janice R wrote:

The Vancouver Observer also sells "Sponsored Stories" to whoever is willing to pay for them.

You guys ought to stop this practice or risk looking like complete hypocrites. 

Thank you for your comment, Janice. Yes, we do have "Sponsored Content" (please see link), clearly marked, viewable here: 

http://www.vancouverobserver.com/contributors/sponsored-content

 

Media bought and paid for?

Well isn't this just freaking wonderful, less press coverage for all those shenanigans on the hill, and now more press coverage supporting dirty oil, an industry that only knows how to spout off about anything but alternative energy sources. We look like fools on the world stage, we're so far behind in wind and solar, but hey, let's just keep pushing those tar sands. I'm beyond disappointed, Canada is free falling down the rabbit hole

Janice said: "The Vancouver Observer also sells "Sponsored Stories" to whoever is willing to pay for them.

You guys ought to stop this practice or risk looking like complete hypocrites. "

 

We do sell "sponsored stories", and mark them clearly as "sponsored stories," with a clear explanation in the "author bio" box that these are stories that are paid for by advertisers.

We don't sell them to whoever is willing to pay for them, as Janice says.  We won't accept advertising from gas and oil companies, tobacco or gambling establishments.  Most of our sponsored stories come from arts and culture groups or small businesses in town.  Our policy is that when tweet this content, it's marked #sponsored so people know it's been paid for by an advertiser.

 

CrAPP - In Schools!!

The rage starts rising in me when I see the authoritative portrayal CAPP gives itself on the subject of energy, and then CAPP omits a huge swath of what is essential when talking about energy [the negatives of oil] .

 Then I read that comment by J saying VO isn't any better because they have sponsors but she omits the essential fact that it isn't that sponsorship in itself is not the problem, it is the content - specifically, the problem here is all about being party to propagandist journalism and making it look like "a balanced, fact-based article".

Really, J?? You equate  VO's content of film festivals, ballet, travel and "buy local" articles to Postmedia's CAPP-sponsored fear mongering "you MUST use oil to survive, it is the only way or the entire economy would collapse"??

So, okay, I must take a deep breath and calm down. Lets be fair and take a look at CAPP-sponsored content.... besides the glaring omission of the MAJOR ISSUE OF OUR TIME, we see that CAPP content is making it's way into our children's SCHOOLS where it is being presented as fact-based reality instead of "Okay Kids, here is a perfect example of corporate propaganda - you have to learn to be aware of this because corporations have taken over essential functions of Government such as how the energy industry and the financial industries are regulated, and basic protections of citizens and the environment."

  For CAPP to be involved in schools is almost a declaration of war... it doesn't get more serious that this!!! The oil industry has taken my natural environment, my stable climate, my health, my property, and NOW THEY WANT MY CHILDREN - but thats where we must draw the line.

 Oh, right... I was being fair - the page on "Energy Mix Library" does give a small mention of WIND power [the world's fastest growing source of energy - not mentioned] but the very first line says "it is LESS THAN 1%" which makes people think it is of almost no importance at all.

 No no no no, it is entirely APPROPRIATE to RAGE at this CrAPP.

 

 

from toxic chemicals, property rights, and

Paid lies.

Just wait, we haven't found out how the criminal Cons are involved in this yet.

 

Yet.


Just when you thought it couldn't get more disgusting.

 

 

PAST MISTAKES BY TRANSCANADA PIPELINES: HAVE THEY LEARNED?

This is another issue that nobody seems to be addressing, with large and important oil pipeline projects such as Keystone XL.

TransCanada Pipelines have a record of mistakes involving faulty workmanship and improperly-applied onsite inspection procedures during construction on the Keystone project. See my webpage at www.exposethismuck.com/FAIR.htm They fired metallurgical engineer Evan Vokes after he methodically went up the chain of command at TransCanada Pipelines with his concerns - but was ignored until he contacted the regulators directly and went public with his concerns. I don't know what guarantees we really have now about the Keystone pipeline's safety and there have been several incidents already involving leaks and spills. This is totally unacceptable corporate behavior. The Keystone pipeline can be said to have "...no net environmental problem..." only when there is conclusive proof that it will be safe enough against leaks and spills - and not before.

 I'm going to express an opinion only on the safety of the Keystone pipeline system.  

Now please see:- 

http://keystonepipeline-xl.state.gov/finalseis/index.htm 

I took a quick look at this State Department environmental review of the Keystone XL project; in general it seems to me to be very well done. However, I'd need to spend some time to study it properly in order to gauge whether they are aware of TransCanada's record of mistakes previously referred to.

 But I must make clear that if the project is to proceed, then the work must be done properly - with no more nonsense involving bad workmanship and skimped on-site inspections during construction.  

TransCanada Pipelines must provide the Obama administration, and everybody else connected with this project, with satisfactory proof that it has learned from the mistakes referred to above.  

They should also reinstate Evan Vokes in his job and compensate him for loss of earnings since they laid him off. If they don’t, that would amount to a cover-up of past mistakes and flawed management. 

Robert T. Chisholm - Associate Member, O.S.P.E.

Yes, beyond disappointed that real journalism in this country is devolving into fossil fuel "corporatocracy" propaganda. The average reader will be unwittingly duped in to the narrative that is admittedly controlled by the "sponsorship" (money) that Postmedia is acknowledging in this Prezi presentation as being accepted in return for "Topics to be directed by CAPP and written by Postmedia".  I particularly like the parts of the presentation that state" there will be 4 network homepage takeovers (for CAPP content); there will be special energy reports with 50/50 ads to editorial ratio; and that there will be media monitoring to inform strategic shifts "to meet campaign goals". They did everything but outright state that the goal was to brainwash the Canadian public to ignore the climate science that states that 80 per cent of fossil fuel reserves must STAY IN THE GROUND to avoid global climate change catastrophe, and massive environmental and human health costs - or that most of the value added economic benefits of Canada's fossil fuel strategies Leave CANADA.  Thank you Vancouver Observer for your continued journalistic integrity in informing the Canadian public in as ethical a way as is possible in this new media paradigm! How about a Canadian public crowd funding/ joint media venture to inform Canadians of the real solutions to economic abundance.....Corporations will not fund that and our government does not have our best interests past four years as their guiding compass.

Business?

C'mon folks, aren't companies allowed to try and make some money? The content in question would also be clearly marked as 'sponsored' or 'advertising content'


I don't think they are trying to pull the wool over anyone's eyes saying this is regular editorial.

 

I think everyone should just calm down.

Artie Fufkin wrote:

C'mon folks, aren't companies allowed to try and make some money? The content in question would also be clearly marked as 'sponsored' or 'advertising content'


I don't think they are trying to pull the wool over anyone's eyes saying this is regular editorial.

 

Hogwash!   When we exposed our local Chamber of Commerce the most influential businesses (resource extraction dependent) issued a virtual 'fatwa' against us.   Those who advertised with us were denied contracts.    When we exposed the RCMP for their political connections and murderous activities, they refused to provide us media releases or interviews. (then the RCMP Super provided a letter in support of Bells takeover of Astral - stating they work well with local media)    When we exposed the Catholic Church and the new Pope for their crimes, the Knights of Columbus (their boys club) and the local Priest called and/or visited all or advertisers - EVERYONE OF THEM - and ordered them to cease advertising.

 

Our media was centered in the heart of Enbridge Northern Gateway and the Northwest Transmission Line - the mining and LNG boom.

 

Companies are allowed to make money, but media isn't if they honestly critique.   Even the observer is asking for public donations to survive.   That is due to the lack of support from those who depend on contracts and/or support from the resource extraction sector.

 

We may as well call all the main media in Canada "1970's Pravda"   It is all government message all the time - all propaganda.

Business!

Artie Fufkin wrote:

The content in question would also be clearly marked as 'sponsored' or 'advertising content'

I don't think they are trying to pull the wool over anyone's eyes saying this is regular editorial.

"Sponsored content" is produced by the advertiser and sent to the newspaper.  The newspaper publishes it as received.  It doesn't involve secret treaties.  The newspaper doesn't produce any of the content.

Artie Fufkin wrote:

I think everyone should just calm down.

I think everyone should get riled up.

As I said before, IF this project proceeds, the work must be done properly.

AND there must be no cover-ups of incompetence through bad workplace manners, office politics and wrongful dismissal of people who find it necessary to expose bad work in order to see that workmanship is satisfactory and that bad work is corrected. Among other things, we're talking about defective pipeline welds here.

Anybody who bothers to investigate what I said before will find abundant proof of it. Make no mistake.

Robert T. Chisholm - Associate Member, O.S.P.E.

Oil Solicitors

It's discouraging to say the least that we can't depend on objective journalism when we need it the most. It's apparent that big industry buys government policy, and even the press, but where oh where can we look for the truth?

Yes content matters Edwin

Edwin Headwind wrote:

The rage starts rising in me when I see the authoritative portrayal CAPP gives itself on the subject of energy, and then CAPP omits a huge swath of what is essential when talking about energy [the negatives of oil] .

 Then I read that comment by J saying VO isn't any better because they have sponsors but she omits the essential fact that it isn't that sponsorship in itself is not the problem, it is the content - specifically, the problem here is all about being party to propagandist journalism and making it look like "a balanced, fact-based article".

Really, J?? You equate  VO's content of film festivals, ballet, travel and "buy local" articles to Postmedia's CAPP-sponsored fear mongering "you MUST use oil to survive, it is the only way or the entire economy would collapse"??

So, okay, I must take a deep breath and calm down. Lets be fair and take a look at CAPP-sponsored content.... besides the glaring omission of the MAJOR ISSUE OF OUR TIME, we see that CAPP content is making it's way into our children's SCHOOLS where it is being presented as fact-based reality instead of "Okay Kids, here is a perfect example of corporate propaganda - you have to learn to be aware of this because corporations have taken over essential functions of Government such as how the energy industry and the financial industries are regulated, and basic protections of citizens and the environment."

  For CAPP to be involved in schools is almost a declaration of war... it doesn't get more serious that this!!! The oil industry has taken my natural environment, my stable climate, my health, my property, and NOW THEY WANT MY CHILDREN - but thats where we must draw the line.

 Oh, right... I was being fair - the page on "Energy Mix Library" does give a small mention of WIND power [the world's fastest growing source of energy - not mentioned] but the very first line says "it is LESS THAN 1%" which makes people think it is of almost no importance at all.

 No no no no, it is entirely APPROPRIATE to RAGE at this CrAPP.

 

 

from toxic chemicals, property rights, and

I fully support your comments

I fully support your comments Edwin. Content matters on what the VO endorses. Oil industry is one pet peeve among other corporate promotions.