Kraft does a slow boil over student's cooking lessons
Food giant sticks a fork in "Kick the KD" class
CALGARY -- The organizer of a student cooking course in Calgary is looking for a new name for his program after his "Kick the KD" lessons cheesed off food giant Kraft.
KD is short for Kraft Dinner, a staple of the stereotypical student's diet.
In a news release on his blog, Dan Clapson said Kraft's lawyers sent him a letter warning him to stop using the name and the KD logo.
Clapson, a Calgary food writer who was running the course free of charge for 15 University of Calgary students, said he only made the reference because Kraft Dinner is so synonymous with student life.
He admits he even enjoys a little KD from time-to-time.
"Everything in moderation,'' he said in the release. "I wanted to emphasize that students, although short on time with their busy schedules, have other options than out-of-the-box meals.''
In an email, Kraft Canada spokesperson Lynne Galia said the company is just trying to protect its name.
"While we support the idea behind this class and the creativity of students learning to cook, we have to protect our trademarks -- especially one as beloved as this,'' Galia said.
"Organizations and individuals, no matter how well intentioned, may not use any of our trademarks to promote their products or services without our permission.''
Clapson has launched a contest to rename the course on his blog.