marketing

Hunger Games spawns dystopian Barbie

Mattel Inc. recently released the newest addition to the Barbie family in response to the Hunger Games franchise: a Katniss Everdeen Barbie.

Rethinking our relationship with brands

Do you feel helpless amidst the battle of the brands? Author and branding consultant Bruce Philp pushes readers to reconsider the relationship between consumers and corporations.

Earn while you learn at the Vancouver Observer: digital marketing consultant training opportunity

Interactive sales and marketing is one of the fasting growing job opportunities today. Unfortunately, most jobs require extensive background and experience. So where do you get this experience?...

Olympic Village becomes "The Village of False Creek", as discounted condos go on sale

This morning, the VO team went to the Olympic Village, now renamed "The Village," to catch the relaunch and check out the new homes that were open for public view. The units we viewed were ...

Fresh media insights from Fleabark Creative

We live in a world where media saturates our lives. An average city dweller consumes roughly 5,000 ads per day. Within this white noise, big brands are often the loudest. How can we hear the...

Not too young for success

When Phoebe Jiang found herself losing track of the group discounts offered by sites like GroupOn and ethicalDeal, she and three friends came up with an idea. Their concept was simple, their plan...

To be here or not to be here? For VAG, that is the question

It is a travesty that there’s no Jeff Wall, Roy Arden, Stan Douglas, Brian Jungen, Gathie Falk, etc. on regular view in our city. It’s as if someone had decided to hide Victoria’s Emily Carr. It makes