ambush marketing

Quatchi Dons Brass Knuckles and Prepares to "Visit" Lululemon

I guess the Vancouver Olympic Committee (VANOC) feel they're not yet loathed enough by Vancouverites if being a cry-baby over Lululemon's latest clothing line is any indication. Now, I've had my...

Olympic Brand Ambush Marketing is...(A) a Mortal Sin (B) Good Business Sense (C) None of the Above

If ambush marketing is as mortal a sin as the IOC claims, why did they partner with NIKE, bringing on board as an Olympic sponsor one of the most infamous ambush marketers of all time? Read on.