Erin Ireland’s sweet entry wins over "Rodelle Challenge"

Photo sourced from ywib.ca

Rodelle has announced a winner of its international ‘Rodelle Challenge’ contest is local woman Erin Ireland.

Ireland, local food reporter and known for her infamous ‘It’s To Die For Banana Bread’ has not only been awarded the title of Rodelle Challenge Winner for 2011, but will enjoy a new KitchenAid® Mixer and year-long supply of Rodelle Baking Ingredients.

Photo courtesy of itstodiefor.ca

Ireland provided a stunning story surrounding one of her most memorable baking moments.

“My grandma is my favorite person to bake with. A few months ago while baking her usual three loaves of bread, she started feeling funny. Realizing she was having a stroke, she finished kneading her bread, wrote this note, then called for an ambulance. I don't think this kind of dedication exists anymore. She is a very special lady! Here is one of the recipes we've cooked together including a little video of her: http://bit.ly/kC80fw

~ Erin Ireland

The second annual ‘Rodelle Challenge’ launched in fall and continued throughout the holiday season, celebrating the passion and experience of baking with peoples’ best, worst or funniest baking moments being posted on Rodelle’s Facebook page.

The response was incredible. “After reviewing all of the great submissions, Erin had such an authentic and inspiring story that paid tribute to family experiences – that is the true magic of Rodelle,” says Deb Schlichting, Director of Marketing for Rodelle.

“Our goal was for consumers to make the most of their inner baker this holiday season, and they far exceeded our expectations,” says Joe Basta, Partner at Rodelle. “At Rodelle, we are all about the finest ingredients bringing magic to baking during the holidays and year-round,” he added.

About the Rodelle Challenge 

Bakers shared their stories, recipes or memorable moments with the Rodelle community. The most creative posts included photos, videos, recipes and even special personal tributes.

The winners were selected by the Rodelle team with a variety of criteria. Everything from creativity to sentimentality was taken into consideration.

Rodelle sweetened the pot this year by adding a KitchenAid® Mixer to the grand prizes, which also include a yearlong supply of premium Rodelle baking essentials: vanilla beans, baking cocoa, pure vanilla extract, almond/lemon/anise extracts and vanilla sugar.

There were five winners and five runners up, who won a yearlong supply of pure vanilla extract, vanilla beans, and rich dark baking cocoa. The company also made honorable mention of eight people who will receive some Rodelle goodies.

About Rodelle

Responsibly sourced from premier growing regions, Rodelle has been delivering the finest in baking essentials for 75 years. Its pure vanilla, superior extracts and remarkable spice blends have been unrivaled in flavor and quality since 1936.

Rodelle’s exclusive collection takes culinary adventure from good to grand. The company believes that choosing premier ingredients is the way for avid chefs to make a difference in their recipes year round. 

Rodelle’s Baking Essentials are available at grocery stores nationwide. To learn more about where to buy, or for additional information, go here.

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