BCTIA and the Best of BC Innovation PODIUM
Cindy Pearson, VP & COO of BC Technology Industry Association, talks about linking Vancouver businesses with Olympic guests and media in this interview.
VO: What is PODIUM all about? Who is involved?
Cindy: PODIUM is a program designed to connect guests and media of the 2010 Vancouver Olympic and Paralympic Games with BC technology sector business partners and media stories while visiting BC. This initiative is delivered by the BC Technology Industry Association and will include technology companies of all sectors and sizes across British Columbia.
VO: How do you plan to connect the 2010 Olympic guests and media with business partners?
Cindy: The centre piece of the program, the PODIUM digital guide, is an e-book illustrating the talent and ingenuity that makes British Columbia a great place to live, work, study and invest.
The digital guide will be distributed to thousands of contacts, including International Business Development offices, Olympic Sponsors and hosting organizations, Federal and Provincial governments, and media.
VO: What do you foresee happening during the Games?
Cindy: The BCTIA meeting concierge services will help guests and media connect with innovative BC companies – facilitating introductions and meetings before, during and after the games. With non-stop activity during the 2010 Games, we are working to connect international business people and media with people! Interested parties need only need to send an email to [email protected] and our immediate response team will take care of the rest.
VO: What will the e-book contain?
Cindy: The PODIUM guide profiles over one hundred world-class companies and includes a number of companies whose technology is being used to power aspects of the Games. You can see the book here.