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Greenpeace video: "Apple powers iCloud with dirty energy"

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Behind the clean white Apple logo lies one of the dirtiest secrets on the Internet, Greenpeace International said today in a letter sent out to supporters around the world.

"Apple uses dirty coal to power the massive data centres they use to store and send your photos, music, movies, and applications. That's why we have launched a new global campaign to convince Apple to power its data centres from clean energy sources."

Greenpeace has produced a video exposing what they call "Apple's dirty secret." 

Apple can lead the clean energy [R]evolution: Greenpeace International

Apple is a leader when it comes to innovative technology. While their products are cutting edge, the giant data centers they use to store and send our iPhotos, iTunes, Apps, and all the other things we love about Apple, use coal — the oldest, dirtiest power source, Greenpeace says.  Here's what they ask Apple users to do about it.

Getting Apple off coal is a big deal, data centers are one of the fastest growing sources of new electricity demand in the world. But here's how we can do it:

1. It's innovative: Apple is the most cutting-edge company in the world and they don't want their customers associating their brand with a 19th Century energy source that is poisoning the air and wrecking our climate.

2. It's practical: technology that uses clean and unlimited energy sources like the sun and the wind are available today at the scale required. Greenpeace is already working with Facebook to make the switch right now and we'd be happy to work with Apple.

3. It's right: These aren't evil companies. Their executives care about the world their children will inherit, just like we do. Tell Apple and other major tech companies that you want a coal-free cloud.

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