Greenpeace video: "Apple powers iCloud with dirty energy"

See video

Behind the clean white Apple logo lies one of the dirtiest secrets on the Internet, Greenpeace International said today in a letter sent out to supporters around the world.

"Apple uses dirty coal to power the massive data centres they use to store and send your photos, music, movies, and applications. That's why we have launched a new global campaign to convince Apple to power its data centres from clean energy sources."

Greenpeace has produced a video exposing what they call "Apple's dirty secret." 

Apple can lead the clean energy [R]evolution: Greenpeace International

Apple is a leader when it comes to innovative technology. While their products are cutting edge, the giant data centers they use to store and send our iPhotos, iTunes, Apps, and all the other things we love about Apple, use coal — the oldest, dirtiest power source, Greenpeace says.  Here's what they ask Apple users to do about it.

Getting Apple off coal is a big deal, data centers are one of the fastest growing sources of new electricity demand in the world. But here's how we can do it:

1. It's innovative: Apple is the most cutting-edge company in the world and they don't want their customers associating their brand with a 19th Century energy source that is poisoning the air and wrecking our climate.

2. It's practical: technology that uses clean and unlimited energy sources like the sun and the wind are available today at the scale required. Greenpeace is already working with Facebook to make the switch right now and we'd be happy to work with Apple.

3. It's right: These aren't evil companies. Their executives care about the world their children will inherit, just like we do. Tell Apple and other major tech companies that you want a coal-free cloud.

More in Commentary

Why free trade talks with China failed

When Prime Minister Justin Trudeau jetted off to Beijing, the media was told to expect the announcement of a free trade agreement, the first of its kind between China and a G7 country. The first sign...

A young Iranian helps Syrian refugees adjust to Canada

A young Iranian, himself, new to Canada reaches out to help Syrian refugees settle here. But with the war in Syria, tensions between Iranians and Syrians are rising. How will he succeed?

Linda Solomon Wood on a Bloomberg presidential bid

What do you think of Bloomberg's intimation he may run for president? I think it's a terrible idea.  The last time we had a strong third party candidate in a presidential race it was Ralph Nadar...
Speak up about this article on Facebook or Twitter. Do this by liking Vancouver Observer on Facebook or following us @Vanobserver on Twitter. We'd love to hear from you.