University Canada West: Choose the right degree and increase your earning potential

“Deciding to attend university is a good start, but prospective students really need to view their education as an investment," said Dr Arthur Coren, President and Vice-Chancellor of University Canada West. 

Students at University Canada West
Photo courtesy University Canada West.

In today’s competitive job market, having a degree is typically the minimum requirement for most positions. However, with the number of university-educated people on the rise, earning the right degree, makes a big difference in quickly entering the workforce and increasing earning potential.

Dr Arthur Coren, President and Vice-Chancellor of University Canada West (UCW), said: “Deciding to attend university is a good start, but prospective students really need to view their education as an investment. And like any investment, they should expect a significant return.

While we are led to believe that a university degree remains valuable, this isn’t always the case. It’s inevitable that certain degrees can increase your earning potential much more than others.”

One of the highest-ranking degrees in terms of return on investment is the Master of Business Administration (MBA). This is one of several business-focused programs offered by UCW. The MBA is an exceptionally sought after qualification that can set candidates apart from the rest when it comes to securing a job. 

“An MBA from UCW opens up numerous opportunities for those aspiring to management level positions,” said Dr Coren. “Not only can the MBA offer faster career progression, but an increase in earning potential, as well.”

According to, Canadian and North American MBA graduates can often recoup their initial investment within four years of graduation through improved earning potential. Data gathered by provides further evidence regarding the earning power of MBA grads.

According to their figures, the average salary for a Human Resources Manager in Canada is $67,436, but HR managers with an MBA earn, on average, $80,000. Similarly, the average Canadian marketing director earns $87,000 a year, but an MBA qualification sees this average jump to C$100,000.

Not all degrees have the potential to be as financially rewarding as an MBA. has previously ranked some of the degree subjects that, according to their data, typically deliver a significantly lower return on investment.

These include programs such as fine arts and philosophy. Students completing such programs still get a meaningful education and a sense of accomplishment, but may have more limited prospects at the outset.

Forbes claims that unemployment rates for graduates in these areas reaches 12.6% and 10.8% respectively, while graduates who are employed earn an average of just $30,000 a year. 

“At University Canada West it’s our job to deliver programs that provide students with the applied and theoretical basis for success in the workplace and their future studies,” said Dr Coren.

“And for many of our students, success means enhanced access to the job market and increased earning potential. In that respect, the University provides a healthy return on their educational investment.”

University Canada West is a business-oriented, teaching-intensive university, based in Downtown Vancouver at 626 W Pender Street. For more information, you may visit the campus or call the university at: 1-800-288-9502.

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