Investigation: Vancouver's Kit and Ace claims canine fur hat is made from "raccoon"
A reporter's investigation not only found canine fur in a Kit and Ace product, but caught its customer service agents trying to pass it off as "raccoon."
“I can guarantee it’s raccoon fur (not dog),” reads an email from a Kit and Ace customer service agent. The statement is in response to an inquiry about the Canadian retailer’s new Berkeley toque, which has a fur pompom labelled "100 per cent real Asiatic raccoon.”
“It is raccoon fur,” reads another email from a different Kit and Ace agent in response to the same query. In both cases, the agents believed they were addressing customers, rather than a National Observer reporter.
A quick look online however, reveals that ‘Asiatic raccoon’ is the fur industry’s name for the raccoon dog, a member of the canine family that resembles a raccoon, but is not genetically related.
Does Canada need stricter labelling laws for fur? Is Kit and Ace deliberately misleading customers?
Read more about this investigation on National Observer.