New app Biko rewards Vancouver's cyclists
“We want to help further Vancouver’s goal of becoming the greenest city by 2020,” says Emilio Pombo, Biko co-founder. “Incentivizing cycling through rewards can help reduce the city’s carbon emissions and we have the data to prove it. By choosing to ride their bicycles, our users have collectively reduced carbon emissions by 1,008 tonnes.”
The race to become the greenest city in the world is a friendly but fierce competition. According to the Vancouver Economic Commission, Vancouverites’ strong connection to the outdoors provides a unique competitive advantage in a world struggling to deal with environmental issues. Vancouver is leading the charge in transitioning to a green, low-carbon future, with 50% of all trips done by walking, biking or transit.
Biko's features, such as mapping routes, measuring average speed, calculating carbon emissions saved, and recommending safe bike paths and local bike shops, offer a valuable data on urban biking behaviour to city planners looking to increase bike lanes and facilitate safe cycling.
“In Bogota, Medellin and Mexico City, Biko has garnered 74,088 users who have cycled 7,759,000 kilometres, which is the equivalent of 194 trips around the world,” Pombo said. “We also know which routes our users take and this information can help cities increase public safety by building bike lanes where it makes most sense.”