Alliance Live gives fans coveted tickets and exclusive peek into TIFF
This year, Alliance Films has a brilliant slate of films screening in TIFF such as opening gala film Looper (Bruce Willis and Joseph Gordon-Levitt), Silver Linings Playbook (Bradley Cooper, Robert De Niro), and Anna Karenina (Keira Knightly), and more.
Keira Knightly on the red carpet for Anna Karenina, a visionary adaptation of Leo Tolstoy's classic novel about a society woman torn between loyalty to her husband and the desires of her heart. Photo courtesy of Alliance Live.
Eva Mendes stars in The Place Beyond the Pines, a multi-generational crime drama shot on location in Schenectady, New York that premiered at the Princess of Wales Theatre. Photo courtesy of Alliance Live.
Alliance has also set up a fantastic site, alliancelive.ca, which offers behind-the-scenes access, exclusive content for fans and film lovers at TIFF.
Red carpet coverage and interviews with some of the industry’s biggest names are available for viewing on the site. A personal favourite of mine is this interview with Noah Segal, Executive Vice President of Alliance Films, who talks about what goes on in film festivals like TIFF (see video below).
The site features contests, where lucky winners can score tickets to films for re-tweeting with the hashtag #ALLTIFF and #TIFF12. The site also encourages fans to look out for the smart fortwo x Alliance Live cars at key festival locations for a chance to win a Dell computer, a Blu-Ray Player, and Blu-Rays.