One man is dead after being shot multiple times at 9:30 a.m. in front of Factory Optical on the northeast corner of 7th Avenue and Ash Street Sunday morning.

The victim, a Caucasian male in his late 20s, was out walking his dog when the shooter came down Ash Street, fired six shots, turned back and fled south on foot, according to multiple witness reports.

Immediately after the shooting, several close witnesses rushed to perform CPR on the victim. The victim was pronounced dead by police at the scene.

Vancouver Police Department Constable Jana McGuinness confirmed the victim was known to police. Police have not yet confirmed the identity of the man.

"We are comfortable in saying this was a targeted shooting today and also this person is known to us and has gang links," McGuinness said to reporters.

The victim lived next door to the crime scene at 587 West Seventh Street, an eight-story residential building.

The crime scene, one block away from Vancouver Police headquarters, has shaken residents of Fairview Slopes.

"It is very difficult to put a community at ease after you've had an indcident like this," McGuinness said.

"This was a brazen, horrible shooting, witnessed by many people."

Neighbours described the victim as being courteous and a "nice guy."

"You'd always see him out walking his dog," said Stacey, a resident of the same building the victim lived in.

"He was a very nice guy. It's just sad that unfortunately somewhere along the line a bad choice was made and the result of it is being shot and killed."

Police are currently interviewing witnesses at VPD headquarters and going through a "tremendous amount of information."

Anyone with information related to this shooting is encouraged to call VPD Major Crime Section at 604-717-2500 or Crime Stoppers at 1-800-222-8477.