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Loretta A. Cella

Loretta is an International Facilitator, Advocate and Life Enhancement Coach who has spent the last 11 years dedicated to the empowerment of individuals, families and communities. Having worked with diverse individuals and groups in Canada, New Delhi, Kenya and Uganda, Loretta has developed a deep appreciation and passion for diversity and connecting the human spirit to purposeful action.

Loretta founded the The Passion Foundation in 2007, a unique charity that has spent the last three years empowering young women to create their own legacy in this world using solution-focused coaching and a workshop series called the Elements of SUCCESS.

[email protected]


Nothing is impossible with community support

A few months ago I had the opportunity to attend the Social Venture Institute (SVI) where like-minded people from socially responsible organizations and businesses gathered together to look at case...

Next stop, Rolling Stone

If you ever have the privilege of meeting Alex R., you’ll immediately recognize her shining character and authenticity. I met Alex two years ago when she was 16. She was her own person with her own...

A young woman fights for independence, despite personal tragedy

In 2008, I met a young woman who had more barriers than most girls. Maria* was 17 when I met her. Her mother had just died from cancer. She was diagnosed with borderline autism as a child and had a...

Young female offenders connect to the community through artwork

It’s project go time. The girls of Emerald and Asperity units in the Burnaby Youth Custody Center (BYCC) have created community projects and the projects have turned into innovative initiatives....

One step forward, another step back

That night, I received a call an hour before I was supposed to be at the custody centre.  I work with a group of girls there. We were about to move to the next step of the Passion Project, which...

The power of showing up

When I work with people I have one rule: regardless of how good or bad your day is, show up. Show up for your commitments. Show up with your best self whatever state is it in. It’s amazing how hard...

Young women search for forgiveness in cycle of violence

Once a week I run a program out of the youth custody centre in Burnaby.  I work with a group of girls who experience a wide range of life challenges; most of these challenges relate to some form...

Let's put a stop to violence against young women

When is enough really enough? Three young women under 22 years of age, three different cities in the Lower Mainland, less than a month apart and all casualties of extreme violence. What is happening...