Mixed-race families? Kids just see families
What's wrong with this picture? Kids say, "nothing."
It's just a cereal commercial
The Fine Brothers, purveyors of those kid reaction videos, have struck again. This time, they captured kids' reactions to the somehow-controversial Cheerios advert which featured a mixed-race family.
Introducing the video (which you can see above), Benny and Rafi Fine write, "This episode of Kids React will discuss the sensitive subject of racism and its impact on individuals, families and the world at large. The opinions of children about these issues can give incredibly valuable insight into where our society really is and where we are headed as people.
"We believe it's important not to shy away from such topics when a video creates this type of controversy, and discuss them openly in hopes of a better tomorrow through dialogue and conversation."
In case you missed it, here's the original 30-second spot, titled "Just Checking".
The video's comments had to be disabled following a massive deluge of haterade.
The kids featured in the Fine Brothers' video, though, look genuinely confused when asked what is "wrong" with the Cheerios commercial. They have no idea.
When told that people are freaking out because of the mixed-race family, the kids react with scorn and snark: "What is this country for? It something, starts with an E... oh, equality!"
The ghost of Trayon Martin
The timing of the Cheerios reaction video is important, though, as it comes in the aftermath of the George Zimmerman verdict. A 17-year-old boy was killed on the sidewalk of a gated community, but his ghost, and the ghosts of those like him, will haunt the American legal system. The takeaway for many who followed the Trayvon Martin murder case was that Florida's "stand your ground" defense is primarily for white males. (Just look at what happened when Marissa Alexander tried to stand her ground.)
Questlove's New York Magazine op-ed, discussing what it's like to be an object of fear based on appearance alone, is also worth reading.
The absence of colour
In watching the Cheerios reaction video, I couldn't help but think of that "South Park" episode, "Chef Goes Nanners", in which the kids prove to be profoundly colour-blind. Since this is "South Park", it is demonstrated in the least politically-correct way possible.