Jenna Talackova unveils racy PETA ad and promotes vegan diet

Photo by Aasim Raza

Transgender pageant star Jenna Talackova unveiled her new People for Ethical Treatment of Animals (PETA) ad to promote vegan eating today. 

Talackova became a household name for Canadians in 2012, when she became the first transgender woman to compete for the Miss Universe title. But today, she traded her tiara and her sash for a skimpy outfit made entirely of vegetables to reveal her “healthiest transformation” as “going vegan” at the Davie Village rainbow crosswalk.

“I read a few books like Skinny Bitch, a bunch of books on vegan lifestyles and my mother always brought me to vegetarian restaurants, so I was really into diets and studying health. And I just thought it would be the best step, so I went vegetarian,” Talackova said.

She also urged people to try a vegan diet for two weeks and see how it felt. “I think a lot of people are scared about that as they wonder: how do I get protein? Will I become petite? Will I lose elasticity on my skin?" said Talackova, reassuring that people had nothing to worry about.

 A naturopath herself, Talckova advised people to contact a nutritionist in order to maintain a balanced protein-rich diet for a healthy heart.

Talackova said she also hopes that viewers of her new TV show,  ‘Brave New Girls’, will also pay more attention to the issue of animal abuse.

“I watched a lot of PETA videos on YouTube, and it was heartbreaking," she said. 

This episode of Talackova and her PETA photo shoot--along with behind the scenes footage and the making of the campaign--will be aired on Sunday at 7 p.m on E!’s  ‘Brave New Girls’. 

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