Vancouver 2010 Olympics Made in China
The official Vancouver 2010 Olympics merchandise was made in China.
According to information provided by Mark Kinnin, Vice President and Brand Management of the Hudson’s Bay Company, 75-percent of all Olympics merchandise was produced in China.
While The Bay offered a selection of “Made in Canada” products, like aboriginal art, the production of most clothing and accessories were contracted out to accredited manufactures in China, who could produce the clothing at a cost 25% cheaper than clothing made for previous Olympic Games, according to Kinnin.
The Hudson’s Bay Company stated that Chinese manufacturers had to meet strict standards set by The Bay, which included a Complete Code of Conduct, involving working conditions and strong environmental aspects.
Although internet forum discussions all over the net appear to disapprove of the company’s decision to make clothing outside Canada, the consumers of the products didn’t seem to mind.
Kinnin Noted: “As the majority of our 2010 Canadian Olympic Team retail collection completely sold out before the end of the 2010 Games, there appears to be little difference in consumer preference.”
The Hudson’s Bay Company noted that cost concerns were a major issue for the Olympic Merchandise, due to the current economic state and the demand for stylish, affordable products.