After 11 years of bringing you local reporting, the team behind the Vancouver Observer has moved on to Canada's National Observer. You can follow Vancouver culture reporting over there from now on. Thank you for all your support over the years!

Vancouver rioters feel the burn after outing on social media

Photo sourced from Alex Prochazka's commercial website

When professional biker Alex Prochazka, aka Alex Pro, stuck his tongue out and posed in front of a car during the Vancouver riots, his career burned up as fast as the car behind him. 


Alex Pro, Photo sourced from Dirt Rag Magazine

Prochazka's face was spotted on Facebook page specifically created to catch the goons. For the 20-year-old Whistler kid with a burnt reputation, it's back to girls, country music and pickup trucks.

It's hard to believe that just the day before, Prochazka was an athlete, a professional mountain biker. Now, some of his major sponsors are giving him the boot.

Oakley Canada dropped support for their rioting athlete. After they found out that Prochazka was rioting -- and wearing his sponsor's logo on the T-shirt, this message appeared on their Facebook page:

"We are currently reviewing our relationship with Alex Pro and will be taking actions to see that Alex becomes aware that we do not accept behavior like this from any of our athletes or spokesperson(s)."

On Oakley's Facebook page, incensed fans distanced the popular brand from the disgraced biker.

"Why do people keep acting as if Oakley is responsible of those they sponsor???" wrote Stephen Garrett II on Oakley's page. "Each human in this world is responsible for their own actions...that is exactly what is wrong with the world we live in!! If u do wrong it is not your parent's fault, it is not the police's fault, it is not society's fault...put simply it is YOUR fault!!!!"

Facebook user Tony England agreed: "Oakley cannot be held responsible for a MATURE adults actions and, also, Oakley has done right in ending his sponsorship." 

Prochazka has also resigned from the North Shore Mountain Bike e-magazine's Team Young Guns, according to Dirt Rag.

While it's expected that a sponsored athlete would lose their jobs over the riot, ordinary folks have been burned as well. Camille Cacnio, a UBC biology student,  said she was fired from her part-time job as a receptionist at Burrard Acura after she stole two pairs of pants from a smashed formal wear shop smashed by looters.

Since then, she has become a "target of racism and harassment online", according to her initial online apology.



Camille Cacnio, Photo sourced from http://camillecacnioapology.wordpress.com/

"I am not proud of my actions and have made a visit to the Vancouver Police Department, over the weekend to turn myself in," said Cacnio of her harrowing ordeal found in her revised online apology. The pants are being returned.  I have made mistakes and I have learned from them. In the message, she goes on to say that public backlash is getting out of hand.

"Venting your anger on people does not make the situation better, so feel free to ID people and help in ways that you can, but don’t ruin our lives!" pleaded Cacnio in an initial apology that attracted vehement criticism online.

Whether star athlete or average Jane, the Vancouver riot has left reputations in flames. 

More in City

Living in an apartment with kids? Share your experiences

The City is seeking input from apartment-dwelling families with children to help plan for spaces that better meet their needs. As part of an update to the High-Density Housing for Families and...

Your water wise summer starts early this year

Today City Council approved a new Drinking Water Conservation By-Law to align with the Metro Vancouver Drinking Water Conservation Plan. Under the new by-law, watering restrictions will start on...

Temporary modular housing approved for Kaslo Street

The Director of Planning for the City of Vancouver, Gil Kelley, announced today the approval of a development permit to build 52 new temporary modular housing units at 4480 (formerly 4410) Kaslo...
Speak up about this article on Facebook or Twitter. Do this by liking Vancouver Observer on Facebook or following us @Vanobserver on Twitter. We'd love to hear from you.