Sad Mag goes live at The Cultch on October 9

Vancouver arts culture magazine Sad Magazine celebrates their one year anniversary.

Sad Mag, the quar­terly Vancouver arts and culture magazine founded to showcase the work of local writers and artists, will be celebrating its first anniversary at The Cultch with Sad Mag Live.

“Sad Mag is proud to be celebrating its first year anniversary, particularly after a tumultuous year for publishing and the arts in BC,” says Deanne Beattie, editor and co-founder of Sad Mag.

At the event, Beattie and team will also be releasing their fifth issue which features Douglas Coupland-inspired depictions of Vancouver by local artists, contemporary artist Sonny Assu, and choreographer extraordinaire Jojo Zolina.

“In a short time, Sad Mag has gained credibility as a meeting place for Vancouver artists from nearly every discipline, including theatre, dance and live performance,” says Rebecca Sharma, Director of Marketing and Communications at The Cultch. “[We] look forward to hosting it in our historic theatre.”

The celebration and fundraiser will bring the magazine to life—literally—with live, on-stage interviews featuring young Vancouver innovators Graeme Berglund (Founder, The Cheaper Show), Cameron Reed (Director, Music Waste), Lizzy Karp (Director, Rain City Chronicles), and Dave Deveau (Director, Zee Zee Theatre).

City of Doug - an exclusive city illustration for Sad Mag by Kristina Fiedrich.

“The Sad Mag Live event gives us an opportunity to reflect on what the Vancouver arts community has experienced in the last year, and to ask ‘what’s next?’” says Beattie.

The event also features live performances from singer-songwriter Jasper Sloane Yip, slam poet and singer Barbara Adler, new media artist Sammy Chien, and the ever-sassy drag performer Isolde N. Barron.

Tickets are $18, and can be purchased from The Cultch, online at or at the box office. Ticket proceeds go directly to Sad Mag Writers & Artists Fund, which sustains the magazine’s content.

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