Building on a board's brand
Beyond her own business background, though, some of the more interesting insights in the article come when Lisogar-Cocchia talks about lcoal business and what can be done to weather the troubled economic times ahead.
She's generally optimistic about Vancouver, but does say there's work to be done -- for example, through the board's Economic Development Committee, “a powerful, dedicated group of diverse individuals ready to take business challenges to the forefront of the appropriate governments or organizations.”
Lisogar-Cocchia also wants to build on the board's brand, its reputation as a place to network, and on its popular speakers series.
Read the complete profile here.