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Bieber launches Hearts Across the Web campaign for charity

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Justin Bieber's Heart-2-Heart Across The Web, YouTube video by ; Photo courtesy of

It's touted as the latest Justin Bieber craze. Newly launched Hearts Across the Web is "set to be the largest digital chain," inviting you to add your heart next to the already growing number of participants.

Add your heart, and "you will be doing a great thing for charity," Corinne Pipitone of Coburn Communication, Inc. said. Already, 3,834 hearts have linked to the chain. Once it reaches 500,000, Give Back Brands, the company behind Bieber's fragrance, "Someday," will build 50 schools for Pencils of Promise. They're also raising donations for the Berry Family. Go Heart-2-Heart with Justin.

Photo sourced from

Here's how it works:

1. Go to
2. Upload your picture.
3. Join the chain and link next to Justin.
4. Share it.

Busy Bieber is currently "back in the studio putting the finishing touches on this christmas album and getting the tour stuff together," he tweeted. But he's not alone. Boyz II Men singer Shawn Stockman is by his side for their "Chrsitmas-themed collaboration," MTV News reports. The studio is apparently even decorated with Christmas lights. The tour kicks off in Mexico.

"Seeing all the love for the S AMERICAN fans...tour is less than a month away. who got tickets in BRAZIL? in Argentina? in MExico? in CHile?" Bieber wrote on Twitter.

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