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WE CAN Earth Summit Campaign takes off

The science is in. The most credible scientists agree that climate change is happening and global warming is increasing faster than anyone had predicted even three years ago.  Incremental change will not do us any good. Business as usual is over.  What we need is system wide change. Change that means that everyone of us changes our behaviour and that public institutions and private sector change the way they function.

Impossible, you say?

Well the team at WE Canada team says otherwise. In terms of touch, the WE CAN feel is more like organic fair-trade silk than rough hemp.  With a gleam in their eyes and smiles to match, the WE CAN crew has just launched the new version of their website ( on the stylish heels of their swank Earth Summit Campaign launch event held in late 2010. Now with the catchy website active there are big hopes for the campaign to really get into gear and tell the Harper government that  Canadians are working for sustainability, and that any future party that comes to office  needs to catch up and commit to real and meaningful change.

The young, energetic and talented team, knows what they are up against - a Harper led government that actually believes that economy is superior to ecology and that nature is a resource that is here to line the pockets of their friends in the executive suite and the big banks.

WE CAN also know that they must connect with us - the Billy and Bev Canuck, who are for the most part quite accepting of the ecological disaster that many or our industries and our Liberal provincial and Conservative  federal governments are facilitating.

We seem to believe that blind conformity belongs to "other" cultures right? So why do voters keep electing officials that vote economy over ecology when it is very clear what is happening to our world?   

According to Helen Beynon, the campaign media coordinator "the goal of We Canada is to help every Canadian understand what sustainable development is, and why it is so important that we all start acting on making positive changes now.  The initiative aims to show people that together, as Canadians, we have the power to make a real difference in the world – and we need our leaders to reflect that internationally. By taking action in our communities, and telling our leaders to take action at the Earth Summit and beyond, WE CAN create a healthier environment, more equitable societies, and a more resilient economy."

So why is this group of environmental upstarts  so deeply committed to this when they could be listening to their iPods or spending time planting virtual crops in Farmville on facebook?

Well for one, they have Bill Rees in their corner supplying them with facts about the real world and leaving it up to them about what this might mean for their future.  Bill Rees is the world famous UBC prof who came up with the concept of a Ecological Footprint. At the Earth Summit Campaign launch event Dr. Rees addressed a packed crowd of the young and old. He made three impacting statements that points to the source of the energy of change powering the WE CAN campaign:

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