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Freshbooks welcomes SXSW attendees with Texan barbeque

Saul Colt, wearing bright red glasses at the Freshbooks ranch party with friends.

Driving at night in the rain, we almost missed the turn off to the ranch where Canadian company, FreshBooks was hosting a party for SXSW attendees. The Salt Lick, a famous barbeque joint in Texas, catered the outdoor event. Yes, it was pouring rain but how could we say no to good southern barbeque?

Refills were necessary. Salt Lick kept bringing more slow cooked barbeque to the buffet table.

The ranch was half an hour outside of downtown Austin. Saul Colt, Head of Magic (No, really. That’s his title.) at FreshBooks, warmly welcomed us when we arrived. He was standing next to the food line, which was quite long--understandably so! The sweet-sour scent of barbeque wafted in the air like a waving red flag to a herd of bulls.

 Guests eagerly filling up their plates at the Freshbooks ranch.

Vats of beer for guests made the chilly, wet night more bearable.


The brave soul who attempted to ride the mechanical bull.

FreshBooks offers businesses painless billing services, from tracking one’s hours, organizing expenses, to invoicing clients. Like many online-based companies, FreshBooks is in Austin to participate in SXSW.

Colt, who specializes in digital marketing was named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators, and has been called one of Canada’s best community builders/experiential marketers. He spoke at a panel yesterday called, “Start-Up Marketing: Big Results with a Small Budget” alongside Krista Neher, CEO of Boot Camp Digital.

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