Fashion and technology merge in the clothes of the future

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Forever 21's holographic fashion show

Fashion is all about what's new and what's now. So while technology keeps growing exponentially a few innovative designers have tried to keep up. In recent seasons the fashion industry has worked closely with technology experts to come up with design programs that expand the horizon of print design. And that bar keeps rising.

Obviously, the internet is playing a central role, allowing everyone to be a fashion critic. Thanks to YouTube, a few lucky fashion bloggers have become worldwide celebrities. Tommy Ton, Susie Bubble, and teenager Tavi Gevinson are a few of the lucky ones who found ways to express and share their interest in fashion successfully.

Fashion is now available to anyone who has access to the world wide web pushing the need for more access to fashion leaders. What the public really wants is access to fashion while it was being made, hence free streaming live fashion shows – a golden ticket and live view into the fashion tents. 

Victoria's Secret and Burberry used their websites to allow customers to see their collections at the same time as the editors who would later include photos months later in print magazines.

Fashion shows have also experimented with holograms. Forever 21 put on eight holographic runway shows in places such as Vienna, London, and New York. Models were filmed walking towards, upside down, or across the screen and then disappeared in a glamorous puff of glitter.

Designers and engineers have responded to this calling for mind-blowing creations. Particle engineer Paul Luckham and fashion designer Manel Torres have created spray on clothing. When the liquid is sprayed, the solvent evaporates and leaves behind the cotton and plastic fibers. This break-through technology allows the ability to create perfectly custom-fitted clothing if sprayed on the customer – instant fashion – which could allow designers to create and present clothing right in front of the spectators’ eyes. At the same time, this material can be reused if dissolved in the solvent, adding to the growing trend of recyclable fashion.

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