Annalea Krebs launches Vancouver’s first ‘Green Groupon’ site

Social entrepreneur, Annalea Krebs

Ethical consumers wanting to purchase local green products can now do so at a bargain. Annalea Krebs, a social entrepreneur from Vancouver B.C., today announced the launch of ethicalDeal, a “Green Groupon” site that offers consumers discounts on green products and services through the power of group buying.

“We wanted to give consumers extra incentive to buy from local, sustainable companies and also raise the profile of companies offering green products and services,” said Krebs. Some consumers resist buying ethical products because they think they’re too expensive, or the quality isn’t as good or they don’t know where to find them or what to trust … ethicalDeal makes it easy to go green by organizing exclusive deals on the best green stuff to do, see and buy in your city!” ethicalDeal follows a similar format to Groupon, a deal‐of‐the‐day website, which has gained a cult following on the Internet. Much like Groupon, ethicalDeal will feature daily deals at 50‐90% off in each market it serves.

When enough people sign‐up to activate the group discount, then the deal becomes available to all. The main difference is that ethicalDeal will only partner with companies that are involved in the green movement. Vancouver and Victoria will be its launch markets. “This site is for anyone who wants to help build the green economy,” said Krebs. “It provides newcomers with an easy way to get introduced to a green lifestyle. For the already‐converted, it’s a great excuse to try something fun and new.”

Krebs is no stranger to the green social commerce space; she also runs, a site that provides local organizations with profiles that engage people in their sustainability journey. Many of the companies featured on, such as Salt Spring Coffee, Semperviva Yoga, Rocky Mountain Soap Co. and Ecoeverything, have already signed on to ethicalDeal.

For more information or to sign up to win a $500 green shopping spree visit:

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