Insect goddesses rule James Steward's catwalk at VFW

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Photos courtesy of James Steward

Two-time winner of “Yorkshire Brides Couture Designer of the Year,” James Steward, brought his timeless and elegant designs to a Canadian runway for the first time last night at Vancouver Fashion Week.

Before his collection was shown, VO sat down with Steward to discuss the differences between Canadian and British culture. He was looking for a unique Canadian experience so obviously we had to suggest the classic maple syrup and a treat from Tim Horton’s.

Steward told us that he was enjoying the laidback vibe of the city and how genuine Vancouverites are. He hoped to bring a different aspect to Canadian fashion with his creations.

Greek mythology was incorporated into "Clash of the Titans," Steward's Spring/Summer ’11 Collection, by drawing on the ancient story of Zeus and how he turned ants into men. Models embraced the theme by wearing prominent pink ant brooches. To enhance these decorative pieces, they had pink and black mask-like detailing around their eyes. Pink was chosen as the accent colour, which enforced the statement of femininity.

The Osaka Maxi Dress had white and orange Sakura cherry blossom detailing which gave the ambience of innocence and purity. Flowy and sheer material reiterated the theme of Greek mythology and brought out the goddess in the wearer.

The Andromeda dress with beaded spine detailing defined class with its floor length style and would be suitable for any black-tie event. The last model made a grand entrance with a massive ant headdress and the Cassiopeia Backless Evening Gown. The fabricated insect covered more than half of the her head, with the legs stretched over her facial features. The grand scale of this accessory concluded the show. Audience members were left with a lasting memory of the Grecian theme.    

Steward’s trademark is a frog logo. While taking inspiration from design books one day, he came across a two-page photo spread of bamboo and spotted a small frog in the corner. At the time it seemed insignificant. Even though Steward did not know why the frog was placed randomly in the photo, he knew that there had to be a meaning behind it. Surely now, the frog does not seem misplaced as it represents Steward’s talent and success in the fashion industry. Hopefully our beautiful city and decadent timbits will lure Steward and his Couture collection back to Vancouver soon.

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