A Model Life - Part Two (An Education in Nygård)
As I said “goodbye” I was handed the brochure from Banafshesh of the latest ‘looks’ from Canada’s numero uno sportswear manufacturer, and pointed out the similarities between Peter Nygård and Julio Iglesias (mainly due to the hair, an image of the singer deep-seeded in memory of my mother’s taste in music and off-key vocals).
Conscious of the graphic design of the printed material, like much of I’ve seen since arriving here - different to the standard I'm used to and transient of the 1990s, I walked home, making a stop at the library to check out some mags.
Then I arrived back home to click on the web.
I browsed over the e-commerce website, greeted by catalogue models and immediately opened the corporate profile.
Peter Nygård is one serious business man and self made. He works up to 16 hours a day and has annual sales in ready-to-wear women’s apparel “approaching the $1 billion mark.”
This is partly due to opening of the 2,500 square foot flagship store at 1431 Broadway in southern Times Square New York and from an increase in sales of 25% providing the largest six month revenue in the company’s 42 year history.
The business’ success is also down to planning and some smart technology such as the Product Development Management System (PDM) and the Automatic Reorder of Sales system known as Arts2.
The PDM is software which accurately costs designs before manufacture while Arts2 integrates CAD/CAM systems connected with store cash registers to keeps a track of point-of-sale data to automatically generate re-orders of stock creating a highly efficient business.
Throw in a contributing role to Canada’s free trade agreement with the US (NAFTA) as the Chair to the advisory committee on future Canadian long-term Industrial Strategy in 1982 and active involvement for Canada’s globalization strategies and you have an intelligent, switched on business.
But the most impressive thing about Nygård is its family ties.
The business is privately owned without a single shareholder and Peter’s daughter Bianca also providing her own line of fashions with constant respect to the company’s origins in Winnipeg.
No wonder Jessica at the Vancouver store was proud. Nygård from this perspective is a proven mega house – it provides specifically for its market, and doesn’t profess to be anything more.
It’s realistic, and I liked that. But what was I going to be in for as a quasi-model who’s a sceptic by nature? For that I’d have to wait to walk in those shoes...