How to make a big splash online

When we are online, we can manufacture identities and realities exactly how we want them to be: A company can take on a noble cause to distract you from their latest oil spill, while individuals might post photos of a party where they appear laughing and joyful...despite the fact that they were utterly bored.

I recently caught up with my friend Krishna from Fleabark Creative. We chatted about why she advocates for transparency in the realm of social media: 


"People like strong confident nice genuine honest people who know who they are. Same goes for brands. Once you start neglecting your vision people start to question you. It’s like saying one thing to one friend and another thing to another friend to please them. This is called a people pleaser....

In this technological revolution you cannot afford to blend in. Blending in is not being true to yourself and boring. Because you started your blog, company, project etc. based on a vision. Always stick to that vision. That is your backbone. Your integrity. Be a leader, we need more. How are you different? How are you serving people for the better? How are you more creative?"

read more from fleabark

If you want to give people reason to connect with you, it is essential to resist any temptations to be contrived. The more frequently that you hide, the more difficult it is for people to find points of connection. 

This image is from a blog post by the "Namesake Team."

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