After 11 years of bringing you local reporting, the team behind the Vancouver Observer has moved on to Canada's National Observer. You can follow Vancouver culture reporting over there from now on. Thank you for all your support over the years!

Burnkit Ad Campaign Increases Donations to Union Gospel Mission

What makes you care? When you’re all stressed out, a sad plea for donations might get lost amongst other thoughts of angst and worry. As your holiday stress peaks, remember that some people would love to have your problems.

Burnkit is one of Vancouver’s top design companies, who felt like they could handle the challenge of making an ad campaign that is unlike anything the Union Gospel Mission has ever seen. They donated 12.500$ in creative services to make it happen.

The resulting ads feature photos of people who have used UGM’s services, and are now UGM staff members, appearing confident and offering unexpected comments like, “I wish I was stuck in traffic.”

“We wanted to jar people a little bit, and make them reevaluate their neighbour’s problems – and their own,” says Josh Dunford, Director at Burnkit. “So maybe next time, instead of being upset, they think, ‘Ok, I’m not going to let this traffic jam ruin my day. I’m thankful for what I’ve got. Some people would love to have a car to be warm and dry in, and a job to be going to.’

According to the Union Gospel’s website, UGM has gained more first-time donors through this year’s ad campaign than any year’s campaign previous.


*If you would like to avoid any further traffic jams, you can shop from the comfort of your own home with the UGM’s on-line shopping catalogue




More in The Ethical Hustle

The emergent landscapes of B.C.'s music festivals

 The BC music festival industry is significant. It is a multi-million dollar influx of annual revenue that creates value for our tourism sector and local creative economy. In BC, there is a...

Can we afford to lose Vancouver's historic Hollywood Theatre?

Although our city is one of the youngest urban centres on our continent, we have some incredible pieces of multi-generational history. As the oldest family-run theatre in North America, an evening at...

Healing while living and dying in Vancouver

In the world of end-of-life care in Vancouver BC, an interesting intersection exists between bureaucratic policies and New Age gurus selling answers to life’s heartaches. Sue Hurd and Sue Wong have...
Speak up about this article on Facebook or Twitter. Do this by liking Vancouver Observer on Facebook or following us @Vanobserver on Twitter. We'd love to hear from you.