Social media and “the great turning”: locus of control and higher ethic

                                Circle Dance Brazil

With social media, the locus of control is returned to the individual in an acknowledgement that every person has the innate wisdom and power to create many stories worth sharing which are of global importance like Rodney King’s

People are multi-dimensional. Traditional media, in giving value and credence to just one  perspective, the "dominant, white male" world view, leaves out the majority of humanity and their stories: women, First Nations peoples, the homeless, the poor, the disenfranchised oppressed and marginalized, and non-whites. As a result of these omissions, our  full potential as one diverse collective called “humankind” is not portrayed. This one- dimensional world view can also assume an arrogance of having total knowledge about issues when it is shockingly ignorant about them. An example of this occurred at a recent social media meetup when a well-known Vancouver "traditional media" person stated that the new Woodwards development was a good example of social housing.


Sharing more than one perspective on any issue, which the collaborative, reciprocal process of social media invites, is a far more accurate representation of our complexity as humans. In an article in “socialmediatoday”, Brian Solis states, “Indeed, the future of search is social. Better said, the future of information discovery and dissemination is social, now powered by the very people who were once fed information as dictated by mainstream media and brands.”


Social media is a manifestation of the current revolution: our awakening as human beings to what we are as one, huge, complex collective of diverse existence working together to create change. In this revolution, the locus of control is being returned to where it has always belonged which is deep inside every one of us as equals on a level playing field.


A Higher Ethic


 Because the stories of social media are not enshrined in ivory towers like traditional media; because it is transparent and free-flowing in its process of creating, gathering and sharing information; because it reflects a wider, interactive spectrum of diverse perspectives on any one story, and because it is subject to unending global critique through reciprocal engagement, I believe social media reflects a higher ethic than traditional, authority media ever could.


Previous blogs on this topic: Dimensions

Social Media and "The Great Turning" to be continued....

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