Local talent shines at the Sing It Fwd fundraiser concert
Videos ran in between some of the acts, showing videos of the students of the Saint James Music Academy being interviewed by the musicians. They were light-hearted, entertaining and proved to be very interesting with the innocent but sometimes sassy remarks. My favorite video was the one where Shad was "taught" how to play instruments by the kids. Apparently they did a good job as he stepped on to the stage and sang wholeheartedly like a pro.
Yukon Blonde changed the pace with their Indie Rock tunes, wild hair and equally as wild attitudes.
Fans anxiously awaited for Hey Ocean! to perform, and the wait proved to be worth it for them, obvious by the constant chatter and applause.
MCs, Cory Ashworth and Tamara Stanners from Peak FM, did a fantastic job introducing the bands and maintaining an upbeat and fun vibe in between acts. Their displayed appreciation for the musicians in conjunction with their positive energy, went a long way in making the event an even greater success.
Sing It Fwd founders Ambrosia Humphrey, Director of HR at HootSuite Media and Dave Vertesi of Hey Ocean! share similar passions as the Executive Director of the SJMA, Kathryn Walker. All of them feel strongly about community and equality, and share the notion that music changes lives. Together they strive to raise funds and awareness for the importance of youth music education, while also providing the children exposure to role models in the industry.
L to R: Tamara Stanners, Ambrosia Humphrey, Dave Vertesi, Cory Ashworth
Their partnership has achieved great things, including raising much needed money for the organization. With the help of the Vancouverites who paid to attend the concert and/or have donated to the SJMA they are surpassing all expectiations that they originally had, with each year achieving more than the past. Last year they raised a total of $25,000, while this year, in concert ticket sales alone, they raised $32,000, all of which went to the Saint James Music Academy. Their goal of $50,000 is attainable and will hopefully be reached through donations from the loving hearts and open pockets of those who support the cause.
For more photos from the event check out my Sing It Fwd set on Flickr.