Fancy hats and fashion with "Ladies Who Lunch"

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Niche Magazine is a Victoria-based magazine that has existed for just over a year and will be expanding to Calgary and Vancouver in January 2014. Due to the magazine's rapid growth and popularity, Tracey often gets the comment, "Wow what a great overnight success," to which she replies, "It was an overnight success that was forty years in the making; it has evolved over many years, many degrees, many different jobs and many interpretations of what I thought a career in the fashion industry would be like."

She spoke about the "cutthroat industries" that she is involved in (fashion and publishing) and how difficult it is to be caught at the apex of those two industries and still succeed as a woman.

She also opened up and shared some personal stories, as well as some advice.

"There are two occurrences in my life that as a child changed my life and directed me to the fashion business industry... I grew up in the 60's and my mother's Saturday ritual was going to the beauty parlour, sitting under the hooded vent and having a shampoo, set and spray. Emphasis on the spray. It was a special day that every once in a while my mother would allow me into her life and allow me to go with her. On one particular day, I was perhaps nine or ten years old, I was waiting for my mom to finish and there was a lady sitting beside me. She was the most fabulous women I had every seen in my entire life. She was sitting there and she was reading a glossy copy of a fashion magazine. I looked over at her and she was beautiful and she was vivacious and she was very kind and spent time talking with me. And I knew at that moment that I wanted to be in magazines as well."

Casar Jacobson told the story of how she got into pageantry despite being a tomboy growing up. When she was crowned Miss Canada she didn't feel that accomplished and blissful feeling that she thought she would, realizing that it was philanthropy that really made her heart sing. She leveraged her "celebrity" status and skills like public speaking that were gained during pageantry to make changes internationally in partnership with charitable organizations.


She explained that she is a kinaesthetic learner, so will likely be told how to do something, try it herself, and discover many bumps along the way. Because of this, she thinks of failure as a stepping stone to success, stating, "I've never done anything in my life without failing first....perhaps that's why I don't do skydiving."

She concluded with a powerful quote that she had read recently about life.

When the Dalai Lama was asked what surprised him the most about humanity, he answered, "Man. Because he sacrifices his health in order to make money, then he sacrifices money to recuperate his health, then he is so anxious about the future that he does not enjoy the present. The result being that he does not live in the present or the future, he lives as if he is never going to die, and then dies having never really lived."

Fashion designer Jason Matlo wrapped up the afternoon with a his audacious 2014 BABE spring/summer collection. He may have been the odd man out at the event, but was held high in every woman's heart in the room after saying, "Behind every great man there are a series of great women." 

Entertainment for the afternoon was provided by international musicians Sharon Bryson & Karla Sax, cupcakes were provided by Neets Treats, and the lunch buffet was provided by the culinary team at The Arbutus Club including Executive Chef, Michael Couzelis, and Chef de Cuisine, Serge L'Ecuyer.

For more high resolution photos from the event check out my Ladies Who Lunch set on Flickr. 

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