Canwest Global Communication Free Daily Giveaways

Recently, I noticed a new occurrence taking place at the Waterfront station and that is,  not only are your local 24 Hours or Metro newspapers being given away, but employees of the once prominent but now bankrupt-ridden media corporation Canwest Global have been giving out generous amounts of copies of both the Vancouver Sun and The Province.

For those unfamiliar with Canwest, it is one of Canada's largest international media companies and its assets include but arer not limited to: The National Post, Canada.com and various Global TV stations. However, since October 2009, it has been under creditor protection (see Canwest wins court shelter for Global TV, Post).

 This made me wonder. Is the print media in that much of a dire state that companies such as Canwest are now reduced to literally begging people to read their papers? Frankly, a part of me was not surprised to see these newspapers being given away, as the decline of the print industry and the emergence of the internet and the new media as the go-to source for information and news has been well documented.

But the extent of the print industry’s decline did not hit me until I saw these once highly sought after newspapers being discarded as simply another, overlooked commodity.

Admittedly, I too did not pay much attention to the content inside as I quickly skimmed the paper on the CandaLine and then ignored the paper once I got to work.

 

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