Versace partners with H&M for fall fashion line
It seems as if the list of designer collaborations remain endless with H&M - Karl Lagerfield, Stella McCartney and Lanvin are few of the many designers who have collaborated with the swedish retailer. This fall, Versace will be partnering with H&M to launch its highly-anticipated fall collection.
"I want Lanvin, not flowers."
This line from H&M's promo video, practically sums up the reaction of fashionistas everywhere. After all, who wouldn't want to own a designer piece in their closet?
Over the past few years, we've seen top designers collaborate with popular retail stores. Karl Lagerfeld and H&M. Diane von Furstenburg and Gap. The attempt to redefine luxury is developed through the creation of "new luxury," where major fashion labels extend their collections to a wider audience, most notably through brand collaborations.
Its immense success lies in its ephemerality. These exclusive collections occur annually, for a limited time and new designers are always used. Case in point: Valentino for Gap and of course, Lanvin for H&M. Word has it that when the famed designer's collection hit stores, it was completely sold out within a few hours.
Recently, the Swedish retailer has added yet another designer to its list of impressive collaborations with high-end designers. Recently, the company announced that Versace will be designing clothes for their fall collection.
Squeal-worthy, indeed. And for good reason.
According to a press release, "the exclusive collection will recall the vibrant heritage of the brand, complete with leather, prints, color, and exuberance in exclusive materials at fantastic H&M prices. The collection will include lines for both women and men and selected pieces for the home."
Photo courtesy of Glamour
Mark your calender, ladies - November 19th is the official launch of Versace's collection at H&M.