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NIKE

‘Living the Life of your Dreams’ says how you can have it all
Bedside Table
Mindy Chapman
Dec 7th, 2011
Living the Life of Your Dreams by Marilyn Tam, a former fortune 500 CEO and former Nike executive, shares insights into a questions that many people ask themselves: how to achieve success, without...
Olympic Brand Ambush Marketing is...(A) a Mortal Sin (B) Good Business Sense (C) None of the Above
Commentary
Maurice Cardinal
Nov 29th, 2009
If ambush marketing is as mortal a sin as the IOC claims, why did they partner with NIKE, bringing on board as an Olympic sponsor one of the most infamous ambush marketers of all time? Read on.