Skip to Content

leverage momentum

Olympic Brand Ambush Marketing is...(A) a Mortal Sin (B) Good Business Sense (C) None of the Above
Commentary
Maurice Cardinal
Nov 29th, 2009
If ambush marketing is as mortal a sin as the IOC claims, why did they partner with NIKE, bringing on board as an Olympic sponsor one of the most infamous ambush marketers of all time? Read on.