Heavily inspired by "heavy metal and rock 'n roll with a femme fatale attitude," Carnal Design originated from local designer Tam's final collection project during her last year at the Art Institute of Vancouver. The collection, which was dominated by sexy leather pieces, garnered her an award for "Most Outstanding Collection".
Since graduation, however, Tam has focused on creating more contemporary, wearable pieces while still maintaining an emphasis upon "unique design and really clean cut lines," adding fabrics, prints, and colour into the mix.
A native of Calgary, Tam explains, "With my time living in Vancouver, I’ve kind of developed a change in style. That's why my contemporary stuff is different than the original Carnal Design."
With plans of rebranding in the near future, the designer is keeping her two lines distinct. The leather pieces will be reserved for Carnal Design, while the contemporary line will debut under her name.
Tam's current spring line
features trendy garments with a sexy edge that translates into the type of confidence that is wearable for a lot of women. Much of the garments are emphasized by carefully constructed lines which draw attention to the female silhouette.
"What I find with the Vancouver fashion scene, is that it’s very flowy and [has a] relaxed [sense of] style," Tam describes.
"So I’d like to bring more of a sexier style as well; more clean cut, kind of a New York style, kind of East Coast style, but mixing it with a West Coast kind of feel."
The pleated dress, for instance, with its floral prints and light fabric is a perfect summer frock, while the tailored lines of the Milla dress
adds a classic flair for the workplace.
Interested in seeing these pieces? Tam will be showcasing her S/S 2012 collection at Portobello West
between May 26-7. (Her pieces will be available at fashion boutique Adhesif
shortly after her showcase at Portobello).
The experience according to Tam, has certainly been helpful in furthering her business. "It's great to be one on one with customers and getting great feedback," she describes. "Being holed up in your studio, you never really know if after a while... it's good anymore. It's good to be out there and have people reaffirm your vision."
As for her future goals, Tam hopes to expand and have her collection be featured in more stores across the states as well as throughout Canada.
"I like to have people be wowed by all of [my] pieces," the designer states.
With her Spring/Summer 2012 Collection, Tam sure won't disappoint.