Maurice Cardinal

Podium Politics and the Olympics

  For clarity, I'm pro-Olympics - with a twist, which means I love the sport but hate the politics. Anti-Olympic activists are hoping our governments will succumb to pressure and embarrassment...

lululemon 'lympics

  Nothing limp about Chip Wilson, at least respective of the 2010 Olympic Games. Chip and the bendy stretchy gang recently launched a clothing line and "Cool Sporting Event That Takes...

Olympic Brand Ambush Marketing is...(A) a Mortal Sin (B) Good Business Sense (C) None of the Above

If ambush marketing is as mortal a sin as the IOC claims, why did they partner with NIKE, bringing on board as an Olympic sponsor one of the most infamous ambush marketers of all time? Read on.