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Podium Politics and the Olympics
For clarity, I'm pro-Olympics - with a twist, which means I love the sport but hate the politics. Anti-Olympic activists are hoping our governments will succumb to pressure and embarrassment...
Jan 19th, 2010
Nothing limp about Chip Wilson, at least respective of the 2010 Olympic Games. Chip and the bendy stretchy gang recently launched a clothing line and "Cool Sporting Event That Takes...
Dec 16th, 2009
Olympic Brand Ambush Marketing is...(A) a Mortal Sin (B) Good Business Sense (C) None of the Above
If ambush marketing is as mortal a sin as the IOC claims, why did they partner with NIKE, bringing on board as an Olympic sponsor one of the most infamous ambush marketers of all time? Read on.
Nov 29th, 2009