The 2014 Mitsubishi Outlander on the banks of the Mamquam River in Squamish, B.C.; photo by Benjamin Yong
Even though Mitsubishi has been in Canada for 10 years now, it is still very much the new kid on the block as the newest and youngest car company in the country. The 2014 model of their third best-seller behind the Mirage and RVR, the Mitsubishi Outlander recently hit dealerships — and the niche manufacturer held a media event in Squamish to show off the newest safety gadgetry and off road capability of this crossover utility vehicle (CUV).
John Arnone, public relations manager for Mitsubishi Canada, said that as a smaller company, Mitsubishi focuses on sustainable segments like the compact car and crossover market.
“We have no luxury division, no pickups, no minivans,” said Arnone, adding the Outlander has sold 52,000 units in Canada since its launch in 2003.