Screenshot from National Geographic video
"Bagel head a trend in Japan? So wrong--but wait a sec, there's no such trend here!" tweeted @ststgc, or Shota, a Japanese twitter user.
Many confused Japanese readers are finding out about the 'bagel head' trend, which is allegedly all the rage in Japan, from US and international media.
"When I was listening to a UK radio station at noon, I heard something about bagel heads trending in Japan. It's a misunderstanding, but seriously, what is this?" another tweeter asked.
The extreme body modification involves injecting saline water into a person's forehead, then making a 'bagel' shape. The technique was reportedly pioneered by Canadian photographer Jerome Abramovitch, who started saline infusions at an extreme body modification conference called Modcon in 1999.