Bizarre 'Gangnam Style' K-pop music video blows up worldwide
An absolutely bizzare Korean pop (K-pop) music video is blowing up on YouTube, becoming one of the most shared videos in Canada, the U.S., U.K., Australia, Singapore and Sweden last Thursday.
'Gangnam Style' by Korean hip-hop artist PSY has over 18 million views and counting since its release last month. Already American news outlets have weighed in with some speculations about how, why, and with who this video is so popular. Gawker kickstarted the hype-machine by asking whether 'Gangnam Style' could be the best music video of the year.
"It’s hard to pinpoint exactly how or why Psy’s video took off among America’s online hipsters," mused The Wall Street Journal's Evan Ramstad. "A tweet by rapper T-Pain on Sunday no doubt has a lot to do with it."
Indeed, T-Pain did give a shoutout to the video:
Source: T-Pain's Twitter.
Some context, for those who are not familiar with K-pop: PSY is South Korean hip hop artist Park Jae Sang, who is known for being a bit of a slapstick character becuase he doesn't fit the standard K-pop idol image of being incredibly young, good-looking, and able to carry a melodramatic note.
Members of BIG BANG, one of the most popular K-pop boy bands in the world. Image credit: BIGBANG official site.
Given that he can't possibly compete with his colleagues in the all-powerful image department, PSY revels in making the most unapologetic, shameless parodies of K-pop music video conventions such as courting a cute girl with smooth moves, laughable choreography, and showing off luxury items.
If after all this, you're dying to know what the video's lyrics are about, here is an unofficial translation courtesy of the Los Angeles Times:
"A lady who is warm like daylight, who knows how to enjoy a cup of coffee with ease, whose heart gets hotter as night gets near, a lady who has unexpected character.
I am a man who gets hot in the daytime like you! I am a man who can have one shot of coffee before cooling it down, a man with a heart that explodes at night, I am that kind of man. I am (big brother), Oppa Gangnam Style!!!
A lady who looks conservative, but knows when to play hard, a lady who knows when to let her hair down, a lady who seems fragile, but sexy at the same time.
I am a man's man, I may be conservative, yet I know when to have fun and play hard. A man who can go crazy when the time is right, a man who is bulging with social life instead of bulging with muscles. I am the man.
You are beautiful, lovable, yes, you."