Social entrepreneur, Annalea Krebs
Ethical consumers wanting to purchase local green products can now do so at a bargain. Annalea Krebs, a social entrepreneur from Vancouver B.C., today announced the launch of ethicalDeal, a “Green Groupon” site that offers consumers discounts on green products and services through the power of group buying.
“We wanted to give consumers extra incentive to buy from local, sustainable companies and also raise the profile of companies offering green products and services,” said Krebs. Some consumers resist buying ethical products because they think they’re too expensive, or the quality isn’t as good or they don’t know where to find them or what to trust … ethicalDeal makes it easy to go green by organizing exclusive deals on the best green stuff to do, see and buy in your city!” ethicalDeal follows a similar format to Groupon, a deal‐of‐the‐day website, which has gained a cult following on the Internet. Much like Groupon, ethicalDeal will feature daily deals at 50‐90% off in each market it serves.