Fashionably Forward

Chinatown’s latest addition is The Board of Trade Co, a concept clothing boutique that aims to highlight and support Vancouver’s growing creative community. Located at 227 Union Street, the boutique reflects the path this up-and-coming neighbourhood is taking towards becoming Vancouver’s next hotspot for young creatives.

“We made the decision to open the store here because we saw the community’s potential to grow,” says David Lin, co-owner with Eunice Quan. “So far our neighbourhood block parties and blog posts about the locals we’ve met have been well received. We plan on continuing to find new ways to build on our relationship with our neighbours and host events in which everyone can get involved.”

Audrina Patridge can be found on Hollywood's Sunset Boulevard on an "insane" billboard sporting a black two-piece.

She says it was insane seeing herself on a huge billboard for her latest Bongo campaign.

"It's gigantic. It's so big. When I saw it, I was like, 'Oh, my god, that's way up close and personal,'" said Patridge to People magazine.

"I'm so appreciative of it. I never in a thousand years thought I'd ever be up there. It's insane, but it's amazing."

25-year-old brunette's, who is the face of the denim brand, advertisement showcases one of the label's new bikinis.

"It was really about promoting the brand's spring and summer lines. Bongo has bathing suits now, which they've never had in the past. I think they really wanted to promote that, and since I'm always in a bikini, it just kind of made sense. It was an amazing shoot," explained Patridge.

Dawgs, get a whiff of this. Justin Bieber is to release a new selection of scented dog tags. Yes, scented.

He's already created two designs for his My World Collection (found at Wal-Mart) with pomegranate scents.

They're called One Less Lonely Girl and Never Say Never.

The tags smell like vanilla, blueberry and strawberry, according to the Lady from the bottom video.

$10 each and hitting stores soon.

But that's not all.

The 17-year-old popstar will also release fragranced bracelets, and this is only the latest from his long list of products. He launched a collection of nail polishes in November.

They sold out quickly.

But while you might think that he's smelling rich (and he is) he is not to touch his $100 million allowance.

"My money is being invested. I only have a credit card, which allows me to spend a certain amount of money every month. If I reach the limit after the first week, I won't be able to buy any more stuff until the month is over. My mom is in control of that," said Bieber.