Burnkit Ad Campaign Increases Donations to Union Gospel Mission

What makes you care? When you’re all stressed out, a sad plea for donations might get lost amongst other thoughts of angst and worry. As your holiday stress peaks, remember that some people would love to have your problems.

Burnkit is one of Vancouver’s top design companies, who felt like they could handle the challenge of making an ad campaign that is unlike anything the Union Gospel Mission has ever seen. They donated 12.500$ in creative services to make it happen.

The resulting ads feature photos of people who have used UGM’s services, and are now UGM staff members, appearing confident and offering unexpected comments like, “I wish I was stuck in traffic.”

“We wanted to jar people a little bit, and make them reevaluate their neighbour’s problems – and their own,” says Josh Dunford, Director at Burnkit. “So maybe next time, instead of being upset, they think, ‘Ok, I’m not going to let this traffic jam ruin my day. I’m thankful for what I’ve got. Some people would love to have a car to be warm and dry in, and a job to be going to.’

According to the Union Gospel’s website, UGM has gained more first-time donors through this year’s ad campaign than any year’s campaign previous.

*If you would like to avoid any further traffic jams, you can shop from the comfort of your own home with the UGM’s on-line shopping catalogue

http://www.ugm.ca/iwish/2009-christmas-catalogue